Reference
Glossary
Every term OSENBOLT uses, explained simply. If a word in the product is unclear, you will likely find it here.
About 5 min read
Core terms
- Workspace: your company account, holding your mailboxes, contacts, campaigns, and team.
- Mailbox: the email account you connect and send from.
- Contact: one person you want to reach, with their email and details.
- Segment: a saved group of contacts that match a rule you set.
- Tag: a simple label you attach to contacts to group them.
- Campaign: the outreach you run toward a group of contacts.
- Sequence: the ordered set of emails inside a campaign.
- Step: a single email in a sequence, plus its timing and rules.
- Enrollment: one contact inside one campaign, tracking their progress and outcome.
- Template: a reusable email you can use across steps and campaigns.
Enrollment states
- Active: currently moving through the sequence.
- Queued: waiting for its turn to send inside the schedule.
- Paused: on hold, for example between steps or when a campaign is paused.
- Completed: reached the end of the sequence successfully.
- Stopped: ended early, usually after a reply or an unsubscribe.
- Failed: could not be delivered, usually a hard bounce.
Sending and schedule
- Daily limit: the most emails a mailbox will send in one day.
- Sending window: the days and hours a mailbox or campaign is allowed to send, in your time zone.
- Warm-up: raising a new mailbox's sending volume slowly to build reputation.
- Stop condition: a rule that ends the sequence for a person, such as stop on reply.
Metrics
- Sent: every email that went out, including follow-ups.
- Delivered: sent minus bounces.
- Open rate: opened emails as a share of delivered.
- Click rate: emails with a link click as a share of delivered.
- Reply rate: genuine replies as a share of delivered.
- Bounce: an email that could not be delivered. A hard bounce means the address is invalid.
- Bounce rate: bounces as a share of sent. Keep it under about three percent.
- Unsubscribe: a recipient opting out of further email.
Deliverability and compliance
- Sender reputation: how mailbox providers rate your domain and account.
- SPF: a record listing which services may send for your domain.
- DKIM: a signature proving a message was not altered in transit.
- DMARC: a policy telling providers what to do with mail that fails SPF or DKIM.
- List-Unsubscribe: a standard email header that gives recipients a one-click way to opt out.
- Controller and processor: you control your contacts' data; OSENBOLT processes it on your behalf.
Roles
- Owner: full control, including billing and ownership.
- Admin: manages team, mailboxes, settings, campaigns, and contacts.
- Manager: runs day-to-day outreach and sending settings.
- Member: creates and edits campaigns, templates, and contacts, and sends.
- Viewer: read-only access.
Need more detail?
- For how these fit together, read Key concepts.
- For the common questions, see the FAQ.